As all industries are re-discovering themselves in the wake of the transition towards sustainability, in this week's episode of Sustainable Events Podcast we put the trade show in the spotlight with the invaluable help of our special guest.

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Al Mercuro, is a member of MUSE and Senior Account Director at Apprupo (tech-enhanced experiences) and Genesis Exhibits (end-to-end trade show exhibits and branded installation). His passion for sustainability, combined with his more than 30 years of experience in the field, make in the ideal guest to talk about sustainability in the trade show and exhibit business.

📄 Resources mentioned in the episode (click to download):

Join us for a ride and discover how the trade show business is transitioning toward sustainability, touching on the following aspects:

Sustainability in the manufacturing of graphics, and how that transition happened.
The absurdity of the "build & burns", – single-use exhibit stands.
The role of digital solutions in fighting waste and enhancing sustainability.
Greenwashing!

Two things must stand out from this episode:

Education and awareness lead to better decisions – this is also true for every other sector.
Industry-wide sustainability standards are an effective way to push for and ensure an enduring change in how companies and organizations in the trade show business (whether offering or demanding services) transition toward sustainability in a harmonized and coherent manner.

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