Are you heading to the PPAI Expo this January, and secretly wondering how the pros actually work this show without burning out, getting lost, or missing the good stuff?

➡️ In this energetic, no-fluff episode of The Promo Playbook, Lisa Fosdick, Adrienne Barker, and Kim Ballerine break down the ultimate supplier + distributor guide to surviving and succeeding at the PPAI Expo. From hotel strategy to hydration, booth etiquette to pre-show marketing, this conversation walks you through exactly how to maximize your time, relationships, energy, and ROI. Whether it’s your first show or your 30th, this episode gives you the real-world perspective only industry veterans can deliver.

Key Takeaways

→ Success starts before you even land in Vegas — booking smart, resting well, and arriving hydrated ...