Episode notes
What makes one promo supplier stand out while others struggle to get noticed — even with a great product?
In this powerhouse episode of Supplier Promo Playbook, co-hosts Lisa Fosdick and Adrienne Barker, MAS, are joined by Kimberly Miller Ballerene, founder of The Promo Playbook and a longtime force in the promotional products space.
Together, they delve into the fundamentals of establishing a supplier brand that captivates distributor attention, fosters trust, and drives lasting success.
This is the episode every emerging (and rebranding) supplier needs to hear — covering everything from:
✅ How to strategically position your product in the promo channel
✅ What pricing models work for distributors and stil ...
Keywords
promotional products, promo suppliers, distributor marketing, supplier branding, pricing strategy, ASI, Sage, commonsku, promotional search engines, supplier platform, supplier relationships, supplier onboarding, promo industry, supplier strategy, bu