Episode notes
Thinking about selling to top promo distributors like HALO, Geiger, or Proforma? Wondering what buying groups or franchise networks expect from suppliers?
In this must-listen episode of Supplier Promo Playbook, hosts Lisa Fosdick and Adrienne Barker, along with guest Kim, break down what it really takes to work with national distributor groups, buying networks, franchise systems, and enablement platforms in the promotional products industry.
✅ You’ll learn the key differences between buying groups, franchises, affiliate networks, and platforms like CommonSkew and Facilis. ✅ Understand what these organizations look for in suppliers—from rebates and compliance to marketing support and sample programs. ✅ Get expert insight on why starting small ...
Keywords
promo suppliers, buying groups, promotional products, national distributors, franchise networks, vendor relations, supplier onboarding, supplier readiness, supplier playbook, HALO branded solutions, Geiger, Proforma, affiliate networks, enablement pl