What happens when a successful consumer product tries to enter the promotional products space — and why do so many suppliers underestimate what it takes?

📝 In this kickoff episode of Supplier Promo Playbook, hosts Lisa Fosdick and Adrienne Barker, MAS pull back the curtain on what it really means to become a supplier in the promotional products industry.

With real-life stories, decades of insight, and no-nonsense advice, they explore why so many B2C brands stumble when entering the promo channel — and what it takes to actually succeed. From pricing and profit margins to understanding the role of distributors, the episode sets the foundation for everything to come in the series.

Whether you’re brand new or just curious if your product belongs in this space, this episode deliver ...