Episode notes
When you start exporting you don’t have to look for tons of information, there are organisations that already have done it for you.
Most of the developed countries have so called Trade Promotion Offices that help their own exporters to sell internationally. But who said you can’t use this information as well not being from that country.
The guest of this episode is Andriy Lytvyn, the deputy director of the State Institution Entrepreneurship and Export Promotion Office of Ukraine.
The office analysed the best practices of all major TPOs in the world and now helps Ukrainian exporters to expand globally.
We will talk about:
What are the main challenges of exporters in their international expansion
Why the US market is not the best idea to start with
What countries are the most diffi ...
Keywords
export promotion office