Selling IT to Germany. Insights from the local expert - SVP of LeanIX

In this episode we will talk about B2B sales in Germany with Christopher Cole, a Senior Vice President for EMEA at LeanIX named by Deloitte as one of Germany's fastest growing technology companies in 2022.

We were really lucky to get Chris sharing his multinational sales experience and to discuss with him the following:

- The potential of the German market

- How to generate leads in Germany

- What you need to know about German business culture

- What sales stage takes most of the time

- How important is to speak German

- Why Germans are so thorough in making the decisions

- What is the role of marketing in B2B sales

… and much more, as always

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