Entering the Swedish Market. Local expert's secrets and insights.

Johan Gustafsson, my guest at this show, a Swedish entrepreneur and business developer shares his experience in doing business with companies in Sweden.

We will talk about:

• The most important things to know before entering Swedish market.
• Why trust is so important by international B2B sales?
• The aspects of negotiations with your potential customers in Sweden.
• What is common between Sweden and the Lords of the Rings?
• Why Sweden is a corrupted country in its own way?
• The possible roadmap of starting sales in Sweden?
• How is Israel connected to sales in Sweden?
• Is it a good idea to use the Chambers of Commerce as an entry point to the country?
• Why it is not a good idea to start with Stockholm?
• What major mistakes to US companies by entering Swede ...