Building beauty empires – global brand strategy with Anna Vale

In this episode of Smart Beauty, host Viola speaks with Anna Vale, a powerhouse independent consultant specialising in scaling indie beauty brands through strategic marketing leadership. With more than two decades of experience spanning executive roles across the US, UK, and Middle East, Anna shares her expertise on navigating the complex beauty landscape.

Based in New York, Anna has collaborated with an impressive roster of brands including Youth To The People, Crown Affair, Provence Beauty, Estée Lauder, Tom Ford Beauty, Charlotte Tilbury, and many others. As a consultant who specialises in brands within the Sephora and Ulta ecosystem, she offers unique insights into retail partnerships that drive growth.

The conversation explores the challenges indie beauty brands face when scaling, from building the right team capabilities to stra ...