Breaking boundaries in beauty with Former Liberty Head of Beauty Buying Rhea Cartwright (Part 2)

Smart Beauty by Viola Levy

Episode notes

Today, we’re diving back into the second part of my conversation with the brilliant Rhea Cartwright. If you missed part one, I highly recommend going back to listen, as we explored Rhea’s fascinating career journey and her advice for navigating the beauty industry.

In this episode, we take a closer look at her time as Head of Beauty Buying at Liberty London. Rhea shares her invaluable perspective on what it takes for a beauty brand to stand out in a competitive space—spoiler alert: storytelling is key. She also reveals exactly how to capture the attention of beauty buyers and secure that dream retail partnership.

@its_rhea

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Keywords
beautyPRtone of voicebrandingbusinessbeauty retailerliberty