Episode notes
In this episode, we dive into the remarkable journey of Alexia Inge, co-founder of Cult Beauty, one of the first purely digital beauty retailers that reshaped the online beauty landscape. From the early days of 2008, when the internet was still uncharted territory for many in the beauty world—one brand memorably responded to Alexia’s pitch by asking, “The internet, that’s eBay, right?”—to becoming the go-to destination for digital-first, independent beauty brands, Cult Beauty carved out a unique space with its highly curated, storytelling approach.
Alexia shares her experiences of challenging traditional retail norms and building a platform where every product was cherry-picked and personally vouched for by her team. Known for its iconic “What Makes It Cult” section, the retailer gave customers insights into each product's value and impact, ...
Keywords
beautyfemale foundertone of voicebrandingbusinessbeauty retailercult beauty