What I learnt from working with two powerhouses of beauty retail

In this episode, host Viola Levy shares invaluable lessons from her time working with two of the most influential women in beauty retail, Alexia Inge, founder and former CEO of Cult Beauty, and Rhea Cartwright, who until recently was Head Beauty Buyer at Liberty London.

Having known and worked closely with both women, Viola looks at what it takes to get your brand into top retailers, she discusses the power of strong brand identity, the importance of understanding your market, and how brands can position themselves to stand out in a crowded space. She highlights the nuances of retail relationships, emphasising the importance of storytelling, authenticity, and staying true to brand values. With insights on how the buying process works and what retailers are really looking for, Viola's experiences provide a playbook for brands aspiring to sec ...