In the 55th episode of Simply Business, John sits down with Paula Blankenship, founder of a thriving DTC paint brand, to unpack her extraordinary entrepreneurial journey.

From humble beginnings at her kitchen table to scaling into an 8-figure powerhouse,

Paula shares how she transformed a simple DIY project into a multimillion-dollar enterprise. Discover how early Facebook traction validated her business idea, why she ditched big-box retail for direct-to-consumer success, and how she navigated pandemic-induced chaos to take control of her supply chain by acquiring her contract manufacturer.

Paula opens up about the tough decisions, like scrapping lucrative deals for long-term freedom, and her inspiring choice to share ownership with her employees through an ESOP.

Key themes include:

Turning passion into profit P ...