Episode notes
This week on the Simply Authentic Podcast, we welcome back one of our favorite guests — speaker, coach, and strategic storyteller Lori Robertson.
Lori has joined us before to talk about leadership and mindset, but this time we’re diving into something deeply personal — your brand. What is it? What does it say about you? And how can you take ownership of it?
Simply put, your brand is your reputation. It’s not the logo on your card or the company name behind you — it’s who you are, what you stand for, and how you show up every day. In this episode, we explore how to build a brand that’s true to you, connect with your people, and stop trying to be everything to everyone.
Lori also walks us through a powerful exercise she shared at our rece ...