What starts as a conversation about podcasting… quickly turns into something else entirely.

A deep dive into creativity.

Storytelling.

Why people feel compelled to make things.

And why some people simply can’t stop pulling on weird little threads until they turn into full-blown obsessions.

This week, Jono and Dan sit down with filmmaker, storyteller, and creator of the podcast Jacob Reed and Me — Jacob Reed.

What follows is part creative masterclass… part late-night hangout… and part accidental therapy session.

They talk about:

The strange psychology behind making podcasts

Why “low effort projects” sometimes become life-changing

The brutal endurance game of creative work

AI slop, internet propaganda, and raising kids online