"We as marketers are that chief architect of that consumer experience now and in the future". In this opening episode of Shareablee's CMO Pulse, Chief Marketing Officer of Entertainment and Sports for NBC Universal Jenny Storms tells the story of how her team took a "hunch" about an opportunity for sports audiences and transformed that using data-driven insights into a multi-platform content enterprise that all began with the Instagram handle @onherturf. With the Olympics just around the corner, understanding the role of marketing when it comes to being that advocate for the consumer and what he/she cares about right now, has never been more important. Jenny also reflects on her own leadership style, her career journey so far and shares some practical and inspiring stories for leaders, and budding leaders around how to adapt, take risks, and think about the bigger picture even when things are changing fast around you.