Amazon sellers are facing a new reality in 2025—one where outdated tactics don’t just fail; they make things worse. In this episode, Chris McCabe uncovers the biggest mistakes sellers are making when trying to reinstate their listings and accounts, and why Amazon’s dispute-first approach means old strategies won’t cut it anymore.
As Amazon’s enforcement evolves, sellers are turning to AI to draft appeals—but is it making suspensions worse? Chris McCabe and Leah McHugh uncover why AI-generated appeals are often ineffective, how Amazon detects them, and why a strategic, human approach is still the key to reinstatement.
Amazon’s compliance policies are stricter than ever, and sellers need to stay ahead of enforcement trends to avoid costly suspensions. With Prosper Show 2025 around the corner, Leah McHugh will be taking the stage at the Amazon Compliance Lightning Round to help sellers navigate these challenges and protect their accounts. In this episode, Chris McCabe and Leah McHugh discuss the biggest compliance pitfalls that lead to account suspensions, restricted product issues, and appeal dead ends.
How do Amazon sellers adapt to the relentless changes in policies and fees? In this episode, Chris McCabe speaks with Bradley Sutton from Helium 10, exploring effective strategies to handle Amazon's unpredictable environment. They discuss utilizing comprehensive data analytics and equipping sellers with the necessary tools to succeed amid frequent shifts.
AI is increasingly involved in the processes of appeals, investigations, and listing management, which is leading to unforeseen challenges that can directly impact seller operations. In this episode, Chris McCabe and Leah McHugh discuss how these systems, while designed to streamline operations, often result in errors and miscommunications that can jeopardize a seller's standing on the platform.