Running a successful scuba dive shop takes more than just training and retail—it’s about customer service, travel programs, and long-term planning. In this episode of Level Up: From Behind the Counter, publisher William Cline and ad sales manager Britain Cline sit down with Steve Weaver, former owner of Weaver’s Dive & Travel Center and Dream Weaver Travel, to share his 40+ years of experience in the dive industry.

⏱️ Timestamps:

00:00 Intro – Level Up from Behind the Counter

01:00 How Steve Started Weaver’s Dive & Travel

02:30 Growing Group Dive Travel & Dream Weaver Travel

04:30 Keys to Dive Shop Success (Customer Service, Team, Travel)

08:00 Pricing & Profitability vs. Discounts

09:30 Creating ScubaCon – A Local Dive Show

13:00 Lessons Learned After 40 Years in Diving