The Ultimate Media Buying Playbook for Mobile Apps

Building Blocks with Sai Karra by Sai Karra

Episode notes

This is the media buying masterclass every mobile app founder needs. If you're spending anywhere between $10K to $5M a month on paid ads, but still feel like your budget’s getting burned—this episode is your wake-up call.

Discover the exact framework that’s helped scale dozens of mobile apps to millions in users and revenue. We’re talking:

  • How to reverse-engineer your CAC and LTV like a pro (most founders skip this and regret it).
  • The real reason your high-performing creatives might still flop—and how to fix it.
  • Why optimizing for installs is a rookie move, and how to unlock deeper app events that drive actual revenue.
  • Budgeting truths no one tells you (spoiler: if you're spending under $100/day, you’re wasting your time).
  • The art of scaling smart—avoid the #1 mistake that tanks a ... 
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