Welcome to this week's episode. I'm Michael Hoffman, and today I'm talking with Brian Østergaard, a project and digitalization leader who's fundamentally changed how I think about coaching.

Here's what struck me most: Brian refuses to guarantee learning outcomes. Instead, he creates environments where people want to learn. We dive deep into why traditional training - mandatory sessions from 2 to 4 PM - rarely works, and what actually does.

Brian shares his philosophy on coaching strategies that matter: self-awareness, empathy, and what he calls "sitting on your hands." That last one might sound passive, but it's actually the most powerful move a leader can make. It's about giving people space to reflect, make mistakes, and own their learning.

We explore how he transformed vocational education by shifting teachers from experts t ...