Angela Saunders is the CEO of Vorum, a company that provides digital workflow solutions worldwide for the design and manufacturing of custom prosthetics and orthotics. Started in 1989 by Angela's father, the company has seen big changes since Angela became CEO two years ago. She's not starting from scratch, though. Angela is taking the trust her father built over decades and strategically leveraging those trusted partnerships to scale the company. To learn about her journey and get inspiration for your own, check out this episode of the Sales Talk for CEOs podcast.

During the episode, Angela and I talk about the trust that her father built with clinics, hospitals, and individuals throughout Vorum's 33-year history. When Angela stepped in as CEO, one of her first objectives was to define the core customer, so she explains how she did that an ...