Mistakes and Lessons in Building a Sales Organization with Zvi Guterman

Sales Talk for CEOs by Alice Heiman

Episode notes

Here's the reality: you'll make mistakes at every stage of building a company, especially when building a sales organization. But it's what you do with your mistakes that will determine your success. Entrepreneurs who catch the error, identify the problem, and correct it quickly are those who go on to build profitable, long-lasting businesses. Making mistakes—and learning lessons from them—is part of building a successful sales organization. And we're going to dive into that more in this episode with Zvi Guterman, CEO of CloudShare, an online platform that helps software vendors deliver virtual sales experiences.

In this interview, Zvi is upfront about the mistakes he's made as he's built the sales organization at CloudShare since 2007. He also reflects on the lessons he's learned from these mistakes that have helped build a strong s ... 

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