The world of selling has irrevocably changed. Buyers no longer want to be sold to and especially not as a result of a cold call. They want to get to know a company by getting to know and trust the people who work there. Starting digital conversations is the first step to build this trust. As CEO, it’s imperative that you lead by example.

In this episode Alice talks with Tim Hughes who explains how to change your sales approach from “interrupting to pitch” to “gaining trust”. Simply put, you and your team use social media to start conversations that both expand your network and build trust for a future opportunity to sell. He explains the three how-to steps: Creating the right social profile, expanding your network, producing content that engages. 

Many salespeople don’t know how to use social media to connect and build a trusted netwo ...