Arman Eshraghi can teach us something about building sales teams from scratch. He is, after all, on his fourth startup Qrvey. So, what has he learned from one startup to the next? What has he changed and what stayed the same? 

One constant that remains true for Arman, if you, as CEO and Founder can’t sell your product, bringing in a sales team won’t solve the problem.  

Once you do bring in a sales team, Arman believes  sales teams only succeed if they can see that the product is helping customers. This is the only way to build their confidence. Do you agree?

Another major shift, in perspective for Arman over the 4 startups is the way to measure success.  Sales numbers are not it. Successful customers is the ultimate measure.  Making Qrvey indispensable to every customer is the finish line. 

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