My guest today on this episode of Sales Talk For CEOs is Karen Frame whose company Makeena, is on a mission to help people live healthier lives on a cleaner planet.  

She talks about the advantages of having a founder-led sales organization. 

The obvious advantage is being close to your customers and making sure that your product is solving a real problem for them. 

The not so obvious advantage is using scarce capital to hire a brand and consumer success team for her two-sided marketplace instead of hiring a sales team.

One of her earliest lessons about selling came from a successful Silicon Valley startup CEO who taught her it's never too early to sell. Whether that be customers, investors or future employees. She continues to follow this sage advice.

Highlights:

1:45 We connect you with brand ...