Matt Fok came up with his idea for eZ-Xpo, before the pandemic. He thought, what if you could continue the dialogue started at conferences virtually? Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. 

And then the pandemic hit. 

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities. eZ-Xpo provides the middle of the funnel nurture interactions virtually. 

Rather than hire a sales force, Matt has employed two sales strategies. He has hired and trained a team of 20 Digital Collaborator Champions to guide customers through the setup and management process. Each champion speciali ...