Gabriella enjoyed working with technical and operationally focused people tackling complex problems. She always worked in a team to do sales but didn’t like the lack of transparency to the team members as the deal progressed. She saw a need for a team selling tool. 

“I really didn’t have any other option than starting this business and seeing where I could go with it.”

The team selling space had a huge need and Gabriella DeFlorio of Prelay knew she had to fill that need. Even with all her Go To Market experience, it’s different when you start a category and Prelay did that. 

She started small with some beta customers and about a year later she was really able to go sell. 

Her Go To Market background made her know she should be on the frontlines. It allowed her to continue gathering information to shape the product. 

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