Innovating from the Top: How a Former CMO Revitalized a Company as CEO

Sales Talk for CEOs by Alice Heiman

Episode notes

Imagine taking over the CEO role of a company just as COVID hit. Alice Heiman sat down with Andee Harris, the dynamic CEO of Challenger Inc., who did just that. Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

The Catalyst for Change: Pivoting in a Pandemic

Harris's tenure at Challenger began amidst the pandemic. She was met with the daunting task of revitalizing a company that was "dead in the water" due to the pandemic-induced halt in its traditional training services. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-lea ... 

 ...  Read more
Keywords
sales talk for ceosceossalespodcastsales team structuredemand generationonline trainingchallenger