In this episode of Sales Talk for CEOs, Alice Heiman sits down with Todd Caponi, sales historian and author of The Transparency Sale, to explore the forgotten history of sales and why understanding it could completely change how your company grows revenue.

We’ve moved from serving buyers to selling at all costs and it’s hurting your sales team, your customer relationships, and your bottom line. Todd takes us back to the early 1900s, when trust, service, and even high school sales classes were the norm.

What CEOs will learn:

• How sales was once respected, admired and taught in schools
• When and why we moved from service to high-pressure tactics
• What today’s sales orgs can learn from 100-year-old best practices
• Why “buyers know more now” isn’t new and never was

Todd brings p ...