What if your sales team is focused on the wrong thing?

Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions.

Connect with:

• Brent Adamson: LinkedIn | A to B Insight
• Karl Schmidt: LinkedIn | A to B Insight
• Alice Heiman: LinkedIn |