In this episode of Sales Talk for CEOs, Alice Heiman sits down with trust‑selling pioneer Ari Galper to reveal why traditional sales techniques are failing in today’s climate and what CEOs, Founders, and Sales Leaders must do instead. Ari argues that trust isn’t a byproduct of selling; it’s the core of it.

Actionable takeaways for leaders:

• Train your team to lead with questions, listen until they share the full context of their problem.
  
  
• Replace “follow up” emails with “feedback” outreach.
  
  
• Always end meetings by scheduling the next appointment,