Eric Ries wrote The Lean Startup and then spent a decade realizing he forgot to say "for the better." In this one he breaks down what's actually missing from the way founders build companies, and what to do about it before it's too late.

We get into why it's always too early to set up governance until suddenly it's too late, the two-page legal filing most founders skip for no good reason, the study showing AI made developers 19% less productive while feeling 20% more, and what Samsung's refrigerator strategy says about cycle time.

For founders, operators, and anyone building something they actually want to protect.

In this episode:

→ Why governance is always "too early" until it's too late

→ The two-page filing that protects mission (and why founders skip it)

→ How surrogation destroys g ...