Adnan Malik bootstrapped Software Finder from two people in 2019 to 340 employees with 100%+ growth every year — without ever taking outside funding.

The engine: a human matchmaking layer between confused software buyers and overwhelmed vendors. We get into why 70-80% of B2B software buyers end up unhappy, how a 120-person content team drove 300% organic growth while competitors collapsed, and the mid-market sales mistake costing SaaS founders their margin.

For SaaS founders, operators, and marketers who want to understand how marketplaces actually scale.

In this episode:

→ Why most B2B software buyers end up dissatisfied

→ The chicken-and-egg problem and the first-mover edge of starting in health IT

→ How content scaled to 300% organic growth while competitors dropped

→ Why 90% s ...