saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #12 of season 6, Anna Nadeina talks with Pius Binder, co-founder of subsig, a B2B software-as-a-service (SaaS) platform that helps companies manage their reputation and monitor brand mentions across social media, review sites, and AI-driven platforms.

We break down what’s fundamentally broken in SaaS reputation management and why it matters even more now that LLMs shape software discovery.

Pius shares:

Why first wow (landing page + onboarding) is non-negotiable in 2026

PLG vs enterprise:  ...