How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics

saas.unbound by Anna Nadeina

Episode notes

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.

Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."

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Keywords
saas marketingbootstrapped saascontent marketingSEO for SaaSopen source saasgoogle analytics alternativeword of mouth growthboring marketing saas foundersaas churn