Building a SaaS brand that B2B customers love with Angeley Mullins

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #15 of season 5, Anna Nadeina talks with Angeley, an experienced CCO and CMO, former CCO of Resourcify.

--------------Episode's Chapters----------------

00:00 - The Importance of Branding in SaaS

04:20 - Brand vs. Features in B2B

11:34 - The Role of Authenticity in Marketing

18:18 - The Evolution and Importance of Brand

23:54 - Common Branding Mistakes Founders Make

24:46 - The Importance of Storytelling in Marketing

26:12 - Challenges for Women in Leadership

28:34 - The ...