Episode notes
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa
--------------Episode's Chapters----------------
02:39 Enterprise vs. SMB Marketing
04:03 Inbound vs. Outbound Marketing
14:21 Partner Marketing Strategies
17:51 AI in Marketing and Branding
23:54 Account-Based Marketing Insights
26:56 Technical Glitch and Continuation
27:19 The Importance of Account-Based Marketing
28:16 Aligning Marketing and Sales Efforts
34:55 Introduction to Women of Saa ...
Keywords
saasbootstrappingsaas businesssaasgroupsaasunboundsaas founderbootstrapping saassaas marketingsaas salessaas growthbootstrapped founderstartup growthbootstrapgrowthcustomer acquisitionbootstrapped saasbootstrapped companymarketingsaas pricing