Episode notes
What does it take to lead over 200 stores, steer a beloved family-first brand, and stay grounded in the realities of the shop floor?
In this episode of Retail Re:Mix Stories, we sit down with Ruban Shanmugarajah, CEO of Babyshop, to talk about leadership that’s both human and high-performing. With over 20 years in retail, Ruban shares how a career he never planned for became a calling—shaped by curiosity, customer proximity, and a deep understanding of the modern parent.
This conversation goes beyond buzzwords and trend decks. Ruban breaks down what it takes to stay relevant in the decade ahead: tuning into what parents really need, building teams that care, and resisting the pressure to digitize for the sake of it. He shares the mindset shifts, leadership habits, and cultural levers that keep Babyshop grounded and growing.
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