Lavender Love, a Blooming Family Business

Women now make up 40 percent of new entrepreneurs in the United States — the highest percentage since 1996. women often say the No. 1 attribute of what they're looking for in their work is purpose. They want to feel compelled by the mission of the organization and understand that they're helping make the world a better place. Women are managing to try their hand at business while still balancing so much. In the U.S., 66% of primary caregivers are women. This means that the burden of household tasks largely fall largely on them. Women do on average