The Ortho Broker: A Different Way to Acquire Products & Services
Stu Brandon, a medical device broker, joins Dr. Ryan G. Molli on the Red Carpet Healthcare Solutions podcast. Stu shares his background in the med device industry, starting with a sports marketing fellowship and eventually becoming a distributor for DePuy. He explains how he transitioned to starting his own medical device broker business, which focuses on providing solutions for surgeons by offering a wide range of products from different manufacturers. Stu emphasizes the importance of building relationships and trust with surgeons, and how his business model allows for more flexibility and options compared to traditional distributors. Stu discusses the value of being a broker of products rather than a captive agent for one company. He explains that working with multiple small companies allows physicians to maintain autonomy and have more options. He also highlights the frustration that orthopedic surgeons feel with large manufacturers who prioritize profits over the needs of the surgeons. Stu emphasizes the importance of building relationships and providing personalized solutions for physicians. He also discusses the economic advantages of his broker model, as well as the flexibility and nimbleness it offers compared to the traditional model. In this final part of the conversation, Stu and Dr. Molli discuss the importance of work-life balance and the impact of family on their careers. They also explore the theme of entrepreneurship and the autonomy it provides in creating a schedule and delivering care. They emphasize the significance of the patient experience and the need to go above and beyond expectations. The conversation concludes with a discussion on the book 'Unreasonable Hospitality' and the value of providing exceptional service to customers.
