50% Faster, 10% Cheaper: Factory-Built Housing That Pencils With Rory Rubin

There’s a lot of noise about modular housing construction, and then there’s what actually pencils. Today, Rory Rubin, CEO of SI Container Builds, breaks down how steel-framed, factory-built homes and multifamily can be ~50% faster to deliver and ~10% less expensive (out the door) than traditional site-built, while still meeting code, appraising, and insuring like any other home.

We get into the realities behind the headlines: ICC code compliance since 2016, why “rusty boxes” are a myth, customization vs standardization, ADUs and Chicago’s slog, the missing-middle opportunity, and why developers care about time-to-revenue more than anything. We also dig into financing, comps, insurance, and how AI is already improving procurement and schedules on the factory floor.

What you’ll learn:

- How factory builds de-risk weather, sequenc ...