Digital Consumer Data: Value Beyond SEO ft Tory Gray - Episode 90

In episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue.

Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long-term strategy.

We also discuss some specific use cases for consumer data that can lead to valuable insights for your business.

(0:00) Intro

(2:27) Opinionated SEO Opinions

(5:32) Where Are the Places Where Data is Not Being Leveraged?

(10:20) Who is at Fault For Dropping the Ball on Surfacing Data?

(13:19) Being a Team Player

(16:34) How Long is Data Relevant?

(17:54) How To Think About a Long-Term Strategy with Iterations

(20:15) Why Don’t Organizations Use Data

(21:35) Gaining Understanding Through Data

(23 ...