Episode notes
In episode 77, Shelby Blackley of The Athletic and Audience Editor, Jessie Willms pop in to educate us on the ins and outs of News SEO and how to execute the right way.
[0:00] Intro
[1:11] WTF Is SEO
[2:45] Evergreen SEO vs News Breaking SEO
[5:45] Live blogging
[9:25] Nurturing Loyal and New Audiences
[12:00] More on WTF is SEO
[13:26] Topical Authority
[16:10] How often should you try new things?
[19:30] Educating colleagues on SEO
[23:19] Rapid Fire Ranking 🔥
Rank your Top 3 SEO tools:
Ahrefs
Google Trends
Google Sheets & Keywords Everywhere
Bonus: Glimpse
Rank what you love most about SEO as an industry:
I love how wide the discipline is. You can be an expert in tech SEO, you can be an expert in ...
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