72. Earn Brand Authority With Topic Clusters ft Chima Mmeje

In episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters.

Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster them together.

• [0:00] Intro

• [2:53] Twitter vs Linkedin

• [3:56] Rank Something: Favorite thing to cook

• [5:07] Success with Topic Clusters

• [6:33] How to review articles

• [8:36] What’s a realistic approach to Content Strategy?

• [10:01] Combining Articles vs Topic Clusters

• [12:14]