Blue Ocean strategy

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Blue Ocean Strategy: Detailed Briefing Document

Executive Summary

The Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne, is a transformative business framework centered on creating uncontested market spaces, or "blue oceans," where competition is minimal or non-existent. This contrasts sharply with "red oceans," where businesses compete in saturated markets, often leading to price wars and diminishing profits. The core of Blue Ocean Strategy lies in "value innovation," which is the simultaneous pursuit of differentiation and low costs. By focusing on unmet customer needs and deli ...