A family business owner in Kansas once called me out of nowhere and said: “I think I just killed my family’s business.” He hadn’t done anything wrong. He’d just done exactly what everyone told him to do — promote, be visible, say yes to every opportunity. Nobody taught him the other half. This episode is that other half.

In this first episode of Publicist in Your Pocket, I’m sharing why I built this show, who it’s for, and the gap in the marketing and PR industry that nobody is talking about — until now. If you’ve ever felt like you’re building your visibility without any protection plan for when something goes wrong, this is for you.

This episode is part of the Publicist in Your Pocket podcast by PR Shield — the show that gives business owners, founders, and creators the PR moves they couldn’t afford to hire.