Episode notes
In today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank and operating the premier coupon site DealTaker, Kevin brings decades of experience to the table. Join Jamie and Kevin as they delve into:
- The journey to Kevin's illustrious career
- Navigating and shaping a successful digital marketing path
- Leveraging coupon and deal affiliates for effective acquisition strategies
- Advocating for the power of affiliate marketing
- Collaboration with Finance on budgeting challenges
- Plus, much more insightful discussion
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affiliate marketingdigital marketingleadershipaffiliatemarketingdataaffiliate manageraffiliate relationshipskey performance indicatorspartnership marketingtrackingbusiness intelligencekevin strawbridge