Profitable Performance Marketing

by Jamie Birch

Jamie Birch, a 20 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you. We recently created a downloadab... Read more

Podcast episodes

  • Season 2

  • S02 E11 - Getting Down to Reality (and whisky) with Chris Tradgett

    S02 E11 - Getting Down to Reality (and whisky) with Chris Tradgett

    Are you ready for a unique perspective? Jamie joins entrepreneur and industry long-timer Chris Tradgett in a good-humored dialog on a variety of themes. Highlights include the importance of humility and self-awareness, and the rol...

    01:09:29
  • S02 E10 - Managing Through Turbulence

    S02 E10 - Managing Through Turbulence

    The last 18 months have been some of the most challenging in our company’s history. Name an issue and you can bet we either dealt with it directly or through a client. We’re both fortunate and thankful to have emerged intact and t...

    16:58
  • S02 E09 - Affiliate Marketing Strategies to Acquire New Customers

    S02 E09 - Affiliate Marketing Strategies to Acquire New Customers

    The topic of new customer acquisition is both hot and a perennial favorite in our industry. The good news is that it’s possible (feasible, even) to get your brand in front of new buyers through the affiliate channel. As technology...

    16:31
  • S02 E08 - Don't Remove Dormant Affiliates From Your Program

    S02 E08 - Don't Remove Dormant Affiliates From Your Program

    Thinking of removing all the affiliates that aren't producing clicks or sales in your affiliate program? DON'T! Jamie Birch, CEO and Founder of JEBCommerce, gives us a little rant on why this is a bad idea and may hurt the growth ...

    15:55
  • S02 E07 - Treasure What You Measure – KPIs in Business and Work-life

    S02 E07 - Treasure What You Measure – KPIs in Business and Work-life

    KPIs or Key Performance Indicators are metrics that facilitate a look into the future to predict how something will perform (a marketing campaign or other business initiative for example). You’re likely familiar with KPIs as they ...

    16:30