Episode notes
Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it.
Jamie and Vanessa cover trends in the space, the popularity of the channel, new emerging affiliate publishers and more.
The discussion around EPC was very unique as well and definitely shows the importance of utilizing every part of your affiliate channel to grow customer acquisition. Have you thought about increasing your EPC so you are more attractive to big and vital affiliate publishers? Have you thought about adding certain partners to increase your EPC so you are more attractive? Perhaps not, but Jamie and Vanessa discuss that today!
To contact Vanessa, follow her on LinkedIn:
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affiliate marketingdataaffiliate optimizationaffiliate relationshipsbusiness intelligencevanessa isaacsonAvantLinkEPC