Profitable Performance Marketing

by Jamie Birch

Jamie Birch, a 20 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you. We recently created a downloadab ...   ...  Read more
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Podcast episodes

  • Season 3

  • Affiliate Marketing's Tools, Trends, and Tactics with Parrish Essell

    Affiliate Marketing's Tools, Trends, and Tactics with Parrish Essell

    S03 E28
    55:30

    In this episode, Jamie Birch sits down with Parrish Essell, the Agency New Business Manager at ShareASale, for a deeper look into the evolving landscape of affiliate marketing, how consumer awareness impacts brands and program management, and the significance of attribution and available tools. Exploring influencer marketing best practices and the vital role of relationship building, Jamie also asks Parrish about her insights on how agencies can streamline collaboration with platforms like ShareASale. Don't miss out on this insightful conversation offering valuable perspectives on what's current in the world of affiliate marketing.

  • Versatility, Leadership, and Self-Awareness in Marketing with Sal Conca

    Versatility, Leadership, and Self-Awareness in Marketing with Sal Conca

    S03 E27
    01:14:11

    Join host Jamie Birch in a captivating conversation with Sal Conca, CEO of AmazingAds, as they delve into over two decades of industry collaboration and insights. From their co-marketing endeavors at 1800Flowers and Coldwater Creek to leadership reflections, affiliate marketing strategies, and the dynamic realm of video marketing, this episode offers a wealth of knowledge and experience. Discover the innovative "Flanking Allies" approach utilized by Sal and AmazingAds to empower affiliates and enhance brand visibility. Gain valuable insights into the importance of flexibility and adaptability in leadership, along with the finer nuances of YouTube audience targeting. With highlights ranging from affiliate video tactics to leadership principles, this episode is a must-listen for anyone seeking actionable advice and industry expertise. Don't miss out on this enriching dialogue with one of the industry's luminaries.

  • 5 Things Networks and Advertisers Are Doing to Stifle Innovation

    5 Things Networks and Advertisers Are Doing to Stifle Innovation

    S03 E26
    18:55

    Join Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate growth and offers insights for improvement. Tune in for a thought-provoking episode on the state of affiliate marketing today.

  • Then and Now: Martech Record's Impact and Affiliate B2B with Michael McNerny

    Then and Now: Martech Record's Impact and Affiliate B2B with Michael McNerny

    S03 E25
    52:29

    Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing. In this episode, Michael shares insights on different monetization strategies and leveraging technology like Slack and webinars to foster community engagement within the B2B sphere. We also revisit the premier buyer's guide on networks and technology platforms, a cornerstone of Martech Record's offerings. Connect with Michael on LinkedIn Explore Martech Record Listen to the Smooth Operator Podcast

  • The Quickest Way to Increase New Customer Acquisition in the Affiliate Channel

    The Quickest Way to Increase New Customer Acquisition in the Affiliate Channel

    S03 E24
    11:30

    Join Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance. In this episode, Jamie explores various strategies, including: Identifying affiliates driving the highest new customer conversions. Categorizing affiliates based on sales and new customer acquisition rates. Tailoring approaches for high-performing affiliates versus those with lower sales. Crafting exclusive offers and commission incentives for targeted affiliates. Developing customized creatives and initiating personalized conversations. Join the conversation and discover actionable insights to boost new customer acquisition in your affiliate program!